Overview
- The World Cup match between Switzerland and Canada drew 6.66 million viewers on Das Erste and delivered a 34.0 percent total market share with roughly 45.9 percent among 14–49-year-olds.
- Live World Cup broadcasts on Das Erste consistently topped nightly ratings, often posting total audiences in the mid‑millions and commanding roughly half of the 14–49 demographic.
- ZDF offset some World Cup competition by airing crime repeats such as 'Nord Nord Mord' and 'Solo für Weiss,' each reaching about 4 to 4.6 million viewers and lifting the channel’s daily share to roughly the mid‑teens.
- Commercial broadcasters struggled in primetime and leaned on repeats and late‑night slots to recover viewers, with ProSieben drawing about 230,000 for a repeat and RTL recording a year‑low 14–49 result for a GZSZ primetime double episode.
- AGF SCOPE 1.9 numbers cited are preliminary linear‑only figures that exclude livestreams and MagentaTV, so total cross‑platform reach is higher and networks are already shifting schedules and ad plans in response.