Overview
- Danone announced Monday a definitive agreement to buy UK-based Huel, with the Financial Times reporting a price near €1 billion.
- The transaction requires regulatory approvals and is positioned to pair Danone’s global distribution and R&D with Huel’s direct-to-consumer, digital model.
- Huel sells plant-based powders, ready-to-drink shakes, hot meals and bars, and filed £214 million in revenue and £13.8 million pre-tax profit for the year to July 2024.
- Media reports say revenue exceeded £250 million in 2025 as demand rose for convenient, protein-rich foods alongside growing use of GLP-1 weight-loss drugs.
- Founders and early investors are set for significant payouts, with filings cited in reports indicating co-founder Julian Hearn could receive about £400 million.