Overview
- Jayden Daniels sent LSU a cease-and-desist demanding the school stop using his name, image and likeness after the program reassigned his former No. 5 jersey to DJ Pickett.
- LSU coach Lane Kiffin said the school is honoring a recruiting promise that predated his hire and declined to reassign the number to Daniels.
- Pickett wore No. 5 in LSU’s season opener, a move that followed LSU’s decision to omit Daniels from the stadium’s NFLSU tribute video.
- A College GameDay camera caught a child mocking Daniels with a sign on Saturday, and fans on social media have widely criticized Daniels and his mother for pursuing the legal demand.
- The standoff highlights legal uncertainty about how long schools may use a former player’s likeness, notes LSU’s five-year rule for retiring numbers, and could prompt clearer institutional or regulatory guidance.