Overview
- At a press conference in Belgrade on Thursday, UFC CEO Dana White told a reporter who asked which fight he was excited for, “That is a sh*tty question,” and said he hoped for “a few holy sh*t moments,” a clip that quickly circulated online.
- The exchange drew sharp fan criticism and calls for White to step down, with viewers saying the reply looked like a sign he is disengaged from promoting fighters and events.
- Reporting and White’s past court testimony show he has stepped back from matchmaking responsibilities since Hunter Campbell rose in the company, a shift critics point to when assessing his brief answer.
- Despite the backlash, White remains CEO after confirming a new five‑year contract that keeps him in place through 2031 and there is no sign of an organizational change in response to the viral clip.
- The episode landed during the UFC’s first event in Serbia and after White’s meeting with President Aleksandar Vučić, and it could increase pressure on UFC leadership to explain who runs creative decisions and how the company will restore fan faith.