Overview
- UFC CEO Dana White said on The Pat McAfee Show that head of production Craig Borsari has pitched a new mega-event idea and that White is doing early groundwork on it, according to multiple outlets reporting Tuesday.
- White offered no details about location, dates, fighters, broadcast plans, or the format for the proposed show, and called the idea still early-stage.
- The proposal comes after UFC Freedom 250 on the White House South Lawn, which reporting shows cost about $60 million to stage and left parent company TKO with an estimated $30 million net loss.
- White previously described the Sphere and White House cards as one-off projects he would not repeat, but his August comments indicate he may be open to another unique production if the logistics and finances can be made to work.
- If pursued, the event would continue the UFC’s push to sell settings and TV moments rather than just fights, a strategy that drives large media attention but requires high production budgets and poses clear financial risk.