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Dana White Says He Won’t Sign Jake Paul After Praising Paul’s Risk in AJ Fight

White’s remark reinforces Zuffa Boxing’s push to build an elite, merit-driven boxing product separate from celebrity-driven cards.

Overview

  • Dana White told the Plan Bri Uncut podcast on August 25 that he has no interest in signing or promoting Jake Paul because Zuffa Boxing focuses on putting the best fighters against one another.
  • White also called Paul’s December 19, 2025 fight with Anthony Joshua a “ballsy” move and acknowledged the real danger after Paul was stopped and suffered a broken jaw in that bout.
  • Paul remains in recovery from the jaw injuries and has not set a return date to boxing while he runs Most Valuable Promotions, which recently announced a merger with the Professional Fighters League.
  • Zuffa Boxing has expanded in 2026 with high-profile signings such as Shakur Stevenson, a move White cites to show the promotion’s priority on elite fighter development.
  • The exchange highlights a growing business split in combat sports between attention-driven, celebrity matchups that draw big audiences and White’s stated goal of a meritocratic, contender-focused boxing product.