Overview
- Dana White, pressed at Saturday’s Seattle post-fight news conference, told critics of AI-made promos to “shut the f— up and watch the fights.”
- He said Paramount+ does not direct production and that artwork, music and promo builds happen inside the UFC, though networks sometimes cut their own spots.
- Fans had flagged AI visuals for weeks after the 2026 switch to Paramount+, with a Seattle promo during UFC 326 mocked for an off-looking logo and mismatched fighter imagery.
- Critics argue the AI pieces look cheap, replace paid work for designers and editors, and lack transparency about the data and methods used to generate them.
- On Monday, YouTuber MoistCr1TiKaL posted a video ripping White over AI use and fighter pay that topped 1.5 million views within a day, keeping the dispute in the spotlight.