Overview
- Dana White brushed off complaints about AI-made promos at the UFC Seattle post-fight press conference Saturday, saying critics should “shut the f--- up and watch the fights.”
- The UFC leaned on AI-generated video packages during the Seattle build-up, and many fans called the approach lazy and a slight to human artists.
- White said production choices come from the UFC, not Paramount, adding that the new broadcast partner does not direct how the shows are made.
- Critics warn that swapping designers for AI cuts paid work and raises questions about who owns the images and what training data the systems used.
- White has talked before about revamping fighter rankings with AI and even mentioned Mark Zuckerberg, yet no such changes have appeared as the technology shows up in promos instead.