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Dana White Defends Timing of McGregor Return as Jake Paul’s MVP Draws Criticism

White says he announced the UFC card as soon as it was finalized, a dispute that highlights growing competition between the UFC and Jake Paul’s new promotion for viewers and headlines.

Overview

  • Conor McGregor is officially booked to return after roughly five years away to face Max Holloway as the headliner of UFC 329.
  • The McGregor reveal occurred during Jake Paul’s inaugural MVP MMA Netflix broadcast on May 16, coinciding with Francis Ngannou’s walkout and prompting claims the UFC sought to overshadow the show.
  • Dana White rejected claims of deliberate counter-programming, saying he announced the card “as soon as we got it done” while focused on a live UFC Apex event and that he did not care what others were doing.
  • Prominent figures including Jake Paul and Ronda Rousey publicly criticized the timing as petty or strategic while Francis Ngannou dismissed the controversy at MVP’s post-fight press conference.
  • Despite the headline-grabbing reveal, MVP’s Netflix debut reportedly drew about 17 million viewers, signaling real commercial competition that could push both promoters to change how and when they release major fight news.