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Dana White Confirms Musk–Zuckerberg Fight Talks Collapsed Over Colosseum’s $150 Million Demand

White says the Roman site's request that roughly $150 million be paid into restoration funds and doubts about Musk's commitment made the matchup unworkable but left the idea open to a deep-pocketed backer.

Overview

  • White confirmed late Sunday that he spent about two weeks negotiating a potential MMA match between Elon Musk and Mark Zuckerberg and described those talks as real and personal, saying he negotiated 'in my backyard.'
  • He said the Roman Colosseum asked for roughly $150 million to host the event and that the money would go into a fund for restoring Italy’s historic sites, which he identified as the decisive barrier to staging the fight there.
  • Mark Zuckerberg has publicly said Elon Musk 'isn’t serious' about the bout, creating a credibility gap that compounded the venue and funding obstacles.
  • White said he would run a Colosseum show if a backer covered the cost, but he described the matchup as effectively fizzled and said it is unlikely to happen without new funding or renewed commitment from the principals.
  • The episode fits UFC’s recent strategy of staging landmark one-off cards like the Sphere and the White House and highlights the Colosseum’s strict preservation rules and earlier, mixed 2023 reporting about official Italian involvement that leave some details contested.