Overview
- Barrett‑Jackson sold the first retail 2027 Ram 1500 Rumble Bee SRT for a $1.5 million hammer price at its Las Vegas auction and auction results identify UFC chief Dana White as the buyer.
- Ram built the one‑off Rumble Bee with a 6.2‑liter Hellcat Hemi V8 plus a 3.0‑liter Direct Connection supercharger that the company says produces north of 900 horsepower.
- The winning bid included a customized 2005 Ram 1500 SRT‑10 reworked by RealTruck that retains the Dodge Viper 8.3‑liter V10 and unique Viper‑inspired graphics and trim.
- Barrett‑Jackson says the full $1.5 million hammer price will be split evenly between the Folds of Honor Foundation and the UFC Foundation to support their programs.
- Ram framed the package as a performance halo tied to SRT heritage and the SRT‑10 included in the lot is cited by Ram as still holding a Guinness World Record for fastest production pickup truck.