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Dana White Brings Brand Risk 14 to UFC Apex With Manziel–Menery Main Event

The UFC is opening its Apex to a streamer-run MMA card that its own chief publicly doubts will hold together.

Overview

  • The card, reported Thursday by multiple outlets, is set for May 23 at the UFC Apex in Las Vegas.
  • Former NFL quarterback Johnny Manziel is booked to face influencer Bob Menery in the MMA main event.
  • UFC CEO Dana White said he placed a $10,000 bet that Menery will not show up for the fight.
  • White also said he would fly to Miami to watch if Menery looked likely to compete, underscoring skepticism around the matchup.
  • Promoted by streamer Adin Ross, the event marks Brand Risk’s move from viral celebrity boxing into MMA, with Reid Boxing listed as promoter of record.