Overview
- Calvin Klein released photos and a video on March 9 naming Johnson as the face of the campaign, shot and directed by Gordon von Steiner in a Topanga, California home.
- Official materials show the 36-year-old topless in jeans and in Calvin Klein underwear across domestic settings including a piano, a pool table and poolside.
- The rollout spotlights ultralight bras and underwear with nostalgic denim pieces such as the Archive High Rise Slim Jean, Relaxed Trucker and Baggy Jean.
- An accompanying ad features Johnson narrating over a voicemail with playful at-home moments, ending with the tagline, “Do you have your Calvins on?”
- In ELLE and press statements, Johnson describes the collaboration as “symbiotic,” emphasizing comfort, confidence and self-defined sensuality as social media draws “Fifty Shades” comparisons.