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Dakota Johnson Leads Calvin Klein’s New Denim-and-Underwear Campaign

A Topanga home shoot by Gordon von Steiner spotlights Johnson’s at‑home ease.

Overview

  • Calvin Klein released the campaign alongside interviews in Harper’s Bazaar and ELLE on March 9.
  • Photographed in a house in Topanga, California, the images capture relaxed, intimate domestic scenes.
  • The visuals pair Calvin’s Ultralight underwear with baggy, ripped jeans, including occasional exposed-thong styling.
  • Johnson says the collaboration feels “very symbiotic” with her life now, describing herself as calm, centered, and comfortable in her body.
  • She shares personal preferences, favoring baggy jeans day to day, opting for high-waisted fits when the mood strikes, washing jeans daily, and alternating between Calvin boy shorts and minimal thong styles.