Overview
- The live campaign features images and an image-video of Johnson braless or in minimal underwear with intimate areas obscured by props such as books and fruit.
- Scenes place her in everyday domestic settings, including reading on a couch, playing billiards, lounging by a pool, dancing on a bed in jeans, and snacking in a kitchen.
- Johnson tells Elle the partnership feels fitting for her current stage of life, describing a sense of ease at home and comfort in her body.
- Product spotlights include the Perfectly Fit Ultralight Bra and Archive High Rise Slim Jeans, underscoring the campaign’s focus on core underwear and denim pieces.
- Photographer Gordon von Steiner shot the visuals in a Californian home-and-pool environment, and the Instagram clip drew rapid, enthusiastic engagement from fans.