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Daisy May Cooper Fronts John Lewis Mother's Day Spot, Says Time Off Beats 'Fake Spa Days'

The retailer spot uses Cooper’s trademark candor to argue that time off beats novelty presents.

Overview

  • In a short Instagram video for John Lewis, the comedian recalls her 'worst gift' as a DIY spa day where her daughter spread jalapeño hummus on her face and painted her eyebrows.
  • She says her ideal present is free childcare so she can spend a Saturday watching reality TV.
  • Asked to pick a favourite child, she jokes that she has none because she "hates them all equally."
  • John Lewis marketing director Rosie Hanley says the brand sought Cooper’s "real talk" to find out what mums really want for Mother’s Day.
  • Viewers praised the collaboration as the "best advert ever" in comments highlighted by UK outlets, with the campaign landing ahead of Mother’s Day on March 15.