Overview
- Dairy Queen held Miracle Treat Day on Thursday, July 30, donating at least $1 from each Blizzard sold to local Children’s Miracle Network member hospitals.
- Participating stores scheduled extra staff and staged community events such as car shows and CMN Hero appearances to handle heavy traffic and boost donations.
- Children’s Wisconsin set a $40,000 goal after raising $33,000 last year, illustrating how state and hospital networks set local targets for the fundraiser.
- Children’s Miracle Network says 100% of Miracle Treat Day donations stay in the community to fund child life specialists, art and pet therapy, equipment and other services not covered by insurance.
- DQ and CMN have partnered for more than 40 years and report they have raised over $195 million to date, while national totals for the 2026 event had not been consolidated in the coverage provided.