Overview
- On March 19, customers can receive one free small vanilla soft-serve cone at participating Dairy Queen restaurants during regular business hours while supplies last.
- The offer is in-store only and is not valid on delivery or mobile orders.
- Most mall-based locations were excluded or required a purchase, and customers were advised to use the Dairy Queen website or app to confirm participation.
- DQ Rewards members can enter the Free Cone Day Sweepstakes in the app for a chance to win a $500 gift card, equal to two small cones per week for 52 weeks, with entries accepted through 11:59 p.m. ET on March 19.
- Some locations paired the event with charitable giving; a Wisconsin store invited $1 'dip it for kids' donations benefiting Children's Wisconsin through Children's Miracle Network Hospitals, part of a regional effort that has raised more than $2.5 million since 2003.