Overview
- Chef Jaime Pesaque told Perú21 and other outlets on Monday that he and reggaetón star Daddy Yankee will launch Chola Pink, a casual anticuchería planned to open in New York in September 2026.
- Reports say the project is backed by a British investment group but key operational details such as the exact New York location, financial terms, full menu and staffing have not been disclosed.
- Pesaque and multiple outlets say the concept started when investors sought a Latin celebrity partner, initially considered a Mexican concept and switched to Peruvian after meeting Daddy Yankee.
- Daddy Yankee visited Lima in September 2025, toured markets and restaurants and cooked anticuchos with Pesaque, an experience he has cited as the basis for his involvement.
- If launched as described, the restaurant could raise the profile of Peruvian street and market food internationally, but industry watchers should look for formal confirmations on permits, site and menu before treating the opening as finalized.