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Daddy Pig to Run London Marathon on 26 April to Support National Deaf Children’s Society

The Peppa Pig storyline on George’s hearing loss extends off‑screen through a £54,000 fundraiser that invites families to track and donate in real time.

Overview

  • Running in a bespoke costume, Daddy Pig is raising funds for the National Deaf Children's Society with a £54,000 target that mirrors the 54,000 UK children affected by hearing loss.
  • Supporters can follow his progress on the official TCS London Marathon app and donate via his Enthuse fundraising page.
  • The Peppa Pig family will appear at the TCS Mini London Marathon on 25 April with themed warm‑ups, meet‑and‑greets and a dedicated fan zone.
  • NDCS chief executive George Crockford and London Marathon Events’ Hugh Brasher endorsed the effort, underscoring the push to spotlight often hidden hearing disabilities.
  • Daddy Pig will run alongside more than 50 NDCS runners, with a tie‑in episode airing on Milkshake from 18 April and additional fan activations including the Peppa Pig Afternoon Tea Bus on Jamaica Road.