Overview
- During Tuesday’s observance, INEGI’s Denue counted about 139,000 places that sell tacos in Mexico, including 54,344 specialized taquerías after roughly 15% growth since 2024.
- Research Land and INEGI estimate the taco and antojitos market at more than 200 billion pesos a year, with about 26% of out‑of‑home food spending going to fondas, taquerías and similar spots.
- DiDi Food reports tacos made up about one in ten app orders in 2025, with nearly 13 million taco orders placed through delivery platforms last year.
- Demand peaks on Sundays and around 9–10 p.m., and late‑night orders from 1–3 a.m. grew about 20% nationwide to more than 170,000, showing how tacos fit post‑work and post‑going‑out routines.
- Restaurants marked March 31 with deep discounts in Mexico City and ran special taco programs in Madrid and Buenos Aires, underscoring both local promotions and global reach.