Overview
- National trade group Concanaco raised its 2026 spending forecast to about 48.5 billion pesos as major chains and specialty brands rolled out Father’s Day promotions ahead of June 21.
- Peru’s Idexcam reports show headphones imports tripled in value to about US$24.4 million and watch imports rose roughly 50% between February and May, signaling higher cross-border demand for tech gifts.
- MAJA Sportswear expanded from 65 to 120 points of sale in a year and says Día del Padre accounted for about 15% of its 2025 sales, illustrating how brands use the date for both sales and brand-building.
- Local forecasts differ: Coparmex CDMX projects about 3,215 million pesos for Mexico City while CANACO CDMX forecasts roughly 5,506 million, and Sedeco puts Estado de México near 5,170 million pesos.
- Consumer surveys in Peru and Argentina show cautious, value-driven buyers favoring functional gifts, in-store validation and targeted payment options, a behavior that could shape which retailers and small businesses benefit most.