Overview
- Concanaco-Servytur said this week that the Día del Padre celebration on June 21 is expected to generate about MXN 48.5 billion in retail sales and benefit roughly 3.6 million economic units across restaurants, cinemas, clothing and electronics stores.
- A Peru study by USIL’s GRIM found about seven in ten shoppers plan to pay with cash, debit or digital wallets rather than credit, and 67% prefer buying gifts in physical stores.
- Argentine consultancy Focus Market reported a cautious buyer ahead of June 21 with a projected average spend of ARS 62,000 per gift and stronger demand for clothing and experience-based presents.
- Banks, digital wallets and merchants have rolled out discounts up to roughly 35 percent plus reintegro offers and interest-free installment plans to capture last-minute purchases.
- Retailers and policymakers will watch the outcome as a test of household appetite for mid-year spending and a short-term support for formal local commerce that could influence promotions and hiring into the second half of the year.