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D23 Releases First Official Preview of Exclusive Event Merchandise

Attendee-only retail will be offered at the on-site Walt Disney Company Store, with additional product reveals planned before the Anaheim event.

Overview

  • D23 published an official merchandise preview showing bags, apparel, home goods, plush and branded collaborations that will debut for the event.
  • The preview names recurring partners such as Loungefly, Lug, Spirit Jersey, Nike, Lululemon and RSVLTS and highlights a Fantasia‑inspired Loungefly backpack and ear set.
  • D23 says every ticket holder will be able to shop the exclusive offerings at The Walt Disney Company Store on site during the show.
  • Organizers teased more merchandise drops in the coming weeks and kept tickets on sale with prices starting at $49.
  • The merchandise rollout is part of a larger fan focus for the Aug. 14–16 Anaheim event that includes the largest show floor to date, studio pavilions, new programming and the first Disney Lorcana Challenge Championship Qualifier.