Overview
- D23: The Ultimate Disney Fan Event will run Aug. 14–16 in Anaheim and will showcase an expanded retail program that places exclusive collectibles at the center of the weekend experience.
- Disney has confirmed dozens of event-only items that will debut on the show floor and many will go on sale at DisneyStore.com starting Aug. 17 while supplies last.
- High-profile limited runs include a 1,500-unit Legacy Lightsaber Box Set, a 3,000-unit Redd limited-edition doll, an animated Pixar Lamp and an animatronic José figure.
- Partners such as BoxLunch will run immersive booths with daily one-day-only pin drops and other exclusives, and Disney will operate reservation selection, app-based virtual queues and timed drops to allocate access.
- The event pairs panels and anniversaries with commerce so collectors must plan for restricted-capacity venues, tiered ticketing and staged online restocks that broaden access but preserve scarcity for marquee pieces.