Overview
- D23: The Ultimate Disney Fan Event will be held Aug. 14–16 in Anaheim with an expanded show-floor retail footprint that prioritizes exclusive merchandise over small vendors.
- Organizers and partners have published first-look product lists and confirmed operational measures such as a Reservation Selection Process, virtual queues, app-timed drops, wristband pickups, and limited-capacity zones to control crowds and releases.
- BoxLunch will operate a themed ‘BoxLunch Under The Bigtop’ booth offering jackets, bags and daily one-day-only exclusive pins, with each day featuring new pin designs that will not return later in the weekend.
- High-profile collectibles confirmed for the show floor include a Legacy Lightsaber Box Set limited to 1,500 units, premium Marvel replicas like the Thor Stormbreaker Axe Relic and Daredevil masks, and a Pixar 40th Celebration line featuring an animated Pixar Lamp and oversized Pixar Ball.
- Disney is pairing the on-site retail push with a Heritage Auctions hybrid authenticated sale that runs into the D23 weekend and a selective online restock on DisneyStore.com beginning Aug. 17, a strategy aimed at preserving event exclusivity while offering limited post-event access to collectors.