Overview
- Running November 3–5, the CACE-led event features nearly 900 participating companies offering nationwide online deals.
- Traffic accelerated to about 5 million visits on the official site by day two, with browsing overwhelmingly mobile (91% of visits) and purchases also skewing to phones.
- A CACE–UBA audit reports an average discount of roughly 31%, while timed “ofertas bomba” deliver much steeper cuts in limited windows, and air conditioners show reductions of 40–50% or more in retailer checks.
- Electronics and tech top interest, with cellphones and air conditioners leading searches; apparel and footwear, travel, and home categories also post strong engagement.
- Financing remains a key draw with 6–18 interest-free installments from banks and wallets, and major platforms promote same‑day or 24‑hour delivery and store pickup alongside tools like the Cybot AI assistant to surface deals.