Overview
- This week CVS began selling value-size CVS-brand allergy and general pain‑relief over-the-counter medications in aluminum bottles while keeping prices unchanged.
- CVS describes the new bottles as lighter and more widely accepted by recycling systems than hard plastic containers.
- The aluminum containers still use the same plastic caps and require shoppers to remove labels and separate caps before recycling.
- CVS developed the design with Cabinet Health and framed the change as part of a broader private‑label refresh meant to boost shelf visibility and perceived quality.
- The rollout is a phased test: CVS will track customer response before expanding the aluminum packaging to more products or to prescriptions, and the move supports its pledge to cut plastic use 50% by 2030.