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Curry’s Sotheby’s Sneaker Sale Nets $1.7 Million for Eat. Learn. Play.

The sellout gave brands a clear read on demand during his post–Under Armour free agency.

Overview

  • The Sotheby’s online auction, which ran April 13–28, sold all 81 game-worn pairs and raised $1.7 million for the Eat. Learn. Play. Foundation.
  • More than 400 bidders from nearly 30 countries placed about 2,350 bids, showing strong global interest in Curry’s cross-brand lineup.
  • The top lot was a 2010 Nike Hyperdunk PE worn during Christmas Day warm-ups that sold for $121,600, with a Nike Kobe 6 Protro “Mambacita Sweet 16” at $76,800.
  • Other standouts, including the ANTA KAI 3 “Chinese New Year” and Nike Kobe 4 Gold Medal and CHBL pairs, each reached $70,400.
  • Following his November split with Under Armour, Curry wore multiple brands all season, and industry watchers say these prices offer clear signals to companies weighing a partnership.