Overview
- NBA and the players union released the 2025–26 merchandise rankings Monday, with Stephen Curry topping player jerseys and the New York Knicks leading team sales.
- The league said the lists reflect regular-season purchases on NBAStore.com, Fanatics.com and Fanatics partner sites.
- Curry led jersey sales despite playing 43 games this season due to injury, showing that fan demand can outlast missed time.
- Six players aged 25 or younger made the jersey list, and Dallas rookie Cooper Flagg ranked No. 9 after placing 11th at midseason.
- On the team list, the Oklahoma City Thunder reentered the top 10 at No. 8 for the first time since the 2018–19 season.