Particle.news
Download on the App Store
9 ARTICLES
·
last wk.

Culver's Named First Jersey Patch Sponsor For Wisconsin Football, Basketball and Hockey

Wisconsin says the deal will raise department revenue, expand NIL opportunities for student‑athletes, kick off a broader push for venue and sponsorship deals.

Image
Image
Image
Image

Overview

  • Wisconsin Athletics announced the Culver's partnership on June 30, naming the restaurant the first official jersey patch sponsor for Badger football, men's basketball and men's hockey.
  • The Culver's patch is scheduled to appear on Wisconsin's football uniforms when the Badgers open the 2026 season against Notre Dame at Lambeau Field on Sept. 6.
  • The athletic department did not disclose the length of the agreement, which was facilitated by Learfield's Badger Sports Properties and builds on a 25‑plus year relationship with Culver's.
  • The university says the deal includes expanded NIL opportunities, student‑athlete collaborations and original fan content as part of the sponsorship package.
  • The move follows an NCAA policy change in January that allows limited uniform and equipment patches and comes as Wisconsin looks for new revenue from sponsorships, venue branding and event programming to cover rising athletic costs.