Overview
- The Cubs unveiled the official 2027 All‑Star Game logo at a pregame ceremony on Friday, with players, alumni and celebrity fans revealing the mark that will promote the July 13, 2027 game at Wrigley Field.
- MLB and the Cubs designed the logo to echo Wrigley’s red marquee lettering and to use the blue six‑point star from the Chicago flag as the hyphen between “All” and “Star.”
- Team officials said the logo will anchor marketing and city outreach as organizers form a host committee that includes civic leaders and celebrity ambassadors to coordinate finance, philanthropy and logistics.
- Most fan activations are planned to concentrate in Wrigleyville to showcase the ballpark and nearby upgrades while larger footprint elements such as a central fan village are expected to be staged downtown.
- Cubs executives acknowledged an expiring collective bargaining agreement that could disrupt the 2027 season but said planning assumes play continues and they are not building a separate All‑Star contingency plan.