Overview
- The word and image mark “Söder Kebab” is listed at the German Patent and Trademark Office under registration 302024008375, with a separate word mark also protected.
- Trademark coverage includes classes 29 and 30 for meat, dairy and bakery goods, enabling potential food items under the brand.
- Ownership lies with the CSU, which granted its subsidiary BAVARIA Werbe- und Wirtschaftsdienste GmbH a license to use the mark in April.
- The CSU-FanShop is selling T‑shirts for €19.99 and hoodies for €35.99 featuring the red logo of Söder as a döner vendor.
- Public uses to date have been promotional, including a CSU party congress döner stand and T‑shirt giveaways, and outlets report no retail “Söder Kebab” product and no detailed rollout plan.