Overview
- X’s head of product Nikita Bier said Thursday that crypto now ranks as the platform’s most-muted topic, ahead of politics, the Iran conflict, sports, and business and finance.
- The shift follows X’s April 22 rollout of a snooze control for Premium users that hides selected topics from the For You feed for 24 hours.
- Bier framed the control as a way to “turn down the slop,” while critics blamed AI-generated spam and pay-to-post InfoFi apps for flooding feeds with junk updates.
- Some creators were told their reach suffers from overposting short replies like “gm,” but CryptoQuant’s Ki Young Ju argued the core problem is weak bot detection on X.
- X has tried to balance the trend with product and policy moves, from a January API block on paid-posting apps to April’s Smart Cashtags that show real-time charts, as broader interest cools with the Fear & Greed Index at 29 and Google searches drifting lower.