Overview
- Where offered, crypto averages 26% of sales and 72% of accepting merchants reported year-over-year growth.
- More than four in five respondents (84%) expect crypto payments to become common within five years.
- Adoption is highest among large enterprises (50%) and in hospitality/travel (81%), digital goods and gaming/luxury (76%), and retail/e‑commerce (69%).
- Customer interest is the catalyst, with 88% of merchants receiving inquiries and 69% seeing monthly requests, led by Millennials and Gen Z.
- Simplicity remains the barrier, as 90% say they would adopt if setup and checkout were as easy as accepting credit cards.