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Crockett-Talarico Texas Senate Primary Intensifies as Viral Campaigning Shapes Voter Perceptions

Democrats sense a rare opening in Texas given a bruising Republican Senate primary.

Overview

  • Jasmine Crockett said some Republicans would "absolutely" vote for her in a general election, arguing voters prefer candidates who are clear about their identities.
  • Both campaigns lean heavily on social platforms, with Crockett’s combative clips and 2.2 million TikTok followers contrasting with James Talarico’s faith-forward messaging and 1.5 million followers.
  • Intraparty tensions rose after a TikToker alleged Talarico disparaged Colin Allred; Allred endorsed Crockett, and Talarico called the account a mischaracterization.
  • Fundraising remains robust, with Talarico reporting more than $13 million raised and Crockett at about $6.5 million, much of it carried over from her House account.
  • Early voting begins Feb. 17 ahead of the March 3 primary, as Republicans contest a volatile race featuring John Cornyn, Ken Paxton and Wesley Hunt that Democrats believe could yield a vulnerable opponent.