Cristiano Ronaldo Buys 10% of Herbalife’s HBL Pro2col in $7.5 Million Deal

Overview

• Herbalife shares rose by double-digit percentages in trading after the investment was disclosed.
• Herbalife reported 2025 sales of about $5 billion, up roughly 0.9%, with net income of $228.3 million.
• Cristiano Ronaldo will provide services and grant sponsorship rights to Pro2col, serving as the platform’s public face.
• HBL Pro2col is developing a personalized health and nutrition platform that uses lifestyle data to create tailored wellness plans.
• The software remains in testing and is currently available only in the United States, Canada and Puerto Rico.