Overview
- Dreame issued a press release that named Cristiano Ronaldo its global ambassador and launched the 'Dreame to Win' campaign, with the announcement published on Monday.
- Ronaldo expressed enthusiasm in the company statement, saying he looks for partners who share his drive for excellence and that he is 'excited to join the Dreame family.'
- Dreame said it will apply Ronaldo’s image across its full intelligent ecosystem, specifically listing indoor and outdoor smart cleaning, smart major appliances, personal care and small kitchen appliances.
- Colm Chang, Dreame’s global president, described the arrangement as 'more than a sponsorship' and framed it as a strategic move to elevate the brand as it expands internationally.
- The press release did not disclose commercial terms or product launch dates and directs readers to Dreame’s partnership webpage; the deal could increase Dreame’s visibility in higher-end smart-home markets and affect retail and marketing plans.