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Creditors Say Thai Union Engineered Red Lobster’s Endless Shrimp Collapse

A May 2026 lawsuit alleges the promotion and supplier deals routed profits to Thai Union, leaving creditors to seek roughly $295 million in damages.

Overview

  • The suit, filed in May 2026 by a trust for Red Lobster creditors, accuses Thai Union of turning the $20 “Everyday Ultimate Endless Shrimp” promotion into a permanent, uneconomic menu item to boost its own shrimp sales.
  • Creditors allege Thai Union pressured Red Lobster to buy rising volumes of its shrimp at above-market prices and blocked a longtime competitor, making Thai Union the chain’s primary shrimp supplier.
  • The complaint says the promotion immobilized restaurants by causing frequent shrimp shortages and lower per-diner spending, and it cites a reported $11 million quarterly loss tied to the deal.
  • Creditors are seeking a jury trial to recover about $295 million they say was owed when Red Lobster entered Chapter 11 in May 2024, and the suit will test whether related-party deals materially drove the chain’s insolvency.
  • Red Lobster is now owned by RL Holdings/Fortress and is pursuing a turnaround under CEO Damola Adamolekun, who reintroduced Endless Shrimp as a limited-time offer in April, and observers say the case could reshape how suppliers with governance ties are treated in restructurings.