Overview
- An Instagram creator known as @deluxebhaiyaji rented a Rolls-Royce for about ₹1 lakh and sold saffron tea from the car as a one-day experiment.
- He priced tea at ₹300 per cup and charged about ₹1,000 for the in-car experience that included seating and short rides.
- Crowds formed at the pop-up, with families and passersby trying the unusual setup and posing for the curated luxury touches like a branded umbrella.
- He later disclosed total costs of roughly ₹1,08,000 and revenue of ₹88,400, saying the venture lost money despite steady interest.
- Coverage of the stunt, including reports that the video drew over 20 million views, is based on his Instagram post, and some outlets noted they did not independently verify the figures.