Overview
- Cracker Barrel launched the sweepstakes on May 19th and will run weekly drawings through July 26 to award 250 Cracker Barrel Rewards members $1,000 each.
- Each weekly drawing will pick 25 winners who receive a $500 Cracker Barrel gift card and a $500 gas card, for a total prize pool of $250,000.
- To enter, customers must join Cracker Barrel Rewards and earn entries mainly by buying qualifying adult entrees for dine-in, takeout, or delivery, with extra entries available for retail purchases and occasional bonus-entry weeks.
- The promotion comes as the chain works to boost visits after reporting second-quarter revenue of about $874.8 million, down nearly 8% year-over-year, and it leverages Cracker Barrel’s roughly 660 U.S. locations to reach travelers.
- Cracker Barrel frames the sweepstakes as relief for high fuel costs that are shaping summer travel plans, a point underscored by a Wired Research poll showing 79% of Americans expect gas prices to affect their vacations.