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‘Coyote vs. ACME’ Trailer Debuts, Theatrical Release Set for August 28

The marketing turns the studio’s 2023 shelving into the joke.

Overview

  • Ketchup Entertainment released the first full trailer Wednesday, April 22, confirming a worldwide theatrical opening on August 28, 2026.
  • The trailer pointedly mocks Warner Bros., zooming into a WB card that reads the studio is a “wholly owned subsidiary of the ACME Corporation” and ending with a gag about releasing the film for “accounting purposes only.”
  • The live-action and animation hybrid follows Wile E. Coyote suing ACME, with Will Forte as his lawyer, John Cena as ACME’s counsel, Dave Green directing, and a screenplay by Samy Burch from a story developed with James Gunn and Jeremy Slater.
  • The finished film was removed from WB’s slate in April 2022 and shelved in November 2023 for a roughly $30 million tax write-off before Ketchup acquired worldwide rights in March 2025 for about $50 million.
  • The trailer showcases Looney Tunes favorites including Bugs Bunny, Daffy Duck, Tweety, Porky Pig and others, and its corporate-satire pitch doubles as a case study in how backlash and a resale can bring a written-off movie back to theaters.