Particle.news
Download on the App Store

Coyote vs. Acme Opens in Theaters After Warner Bros. Shelved the Finished Film

Critical acclaim and a $15.4 million opening for the indie release test whether fan pressure can shift how studios treat completed movies.

Overview

  • The film, long finished but shelved by Warner Bros., reached theaters on Aug. 28 after Ketchup Entertainment acquired global rights and mounted an independent release.
  • Ketchup paid roughly $50 million for distribution rights and spent a modest marketing sum, and the movie grossed about $1.7 million in Thursday previews and $15.4 million over its opening weekend.
  • Critics have widely praised the hybrid live-action/animation movie, which holds about a mid-90s approval on review aggregators and earned strong audience scores and an A CinemaScore.
  • Warner Bros. shelved the roughly $70 million production in late 2023 and reportedly took a roughly $30 million tax write-off, a decision that provoked public outcry and sustained campaigns to save the film.
  • Industry observers say the release could influence studio behavior because it shows finished projects can find an audience after rescue by a smaller distributor and strong critical support.