Coupang Launches Nvidia-Powered AI Factory to Boost Logistics Efficiency
The move signals a margin play for a business with thin profits.
Overview
- Coupang showcased an AI Factory with Nvidia at GTC 2026, saying its in-house cloud raised GPU use to about 95% from roughly 65%.
- The system runs on Nvidia DGX SuperPODs to train and deploy models that plan 24-hour delivery routes and coordinate warehouse robots.
- Fourth-quarter results showed $8.8 billion in revenue, up 11% year over year, with operating profit of $8 million.
- Profit pressure persisted after one-time items, with a 28.8% gross margin and $300 million in EBITDA losses in Developing Offerings.
- Views diverged, with Bernstein at Underperform and a $17 target, BofA cutting its target to $28 but keeping Buy, and Abrams Capital disclosing over 13 million shares as the stock remains well below its pre-leak peak with management citing a February growth pickup.