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Cotti Coffee Pushes Into German Cities With Rock-Bottom Prices to Challenge LAP

App promotions with automated service anchor a low-cost rollout that early tests say compromises experience.

Overview

  • Since January, Cotti has opened stores in Cologne (three), Hamburg (now two), Düsseldorf and Berlin, accelerating its presence in major German cities.
  • Sub‑€1 espresso via app orders and social‑media giveaways drive traffic, with the first three drinks priced at €1.99 for new app registrants.
  • On‑site tests reported plastic disposables, limited amenities such as no restrooms, slow service and mild, standardized espresso from automatic machines.
  • The format mirrors LAP Coffee’s digital, automation‑heavy approach as the Berlin start‑up continues to expand and operates a Deutsche Bahn concession in Munich through April.
  • Cotti says it runs about 18,000 locations in 28 countries and has signaled interest in Bavaria via a Munich hiring post, which does not confirm store openings.