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Costco’s Hot Dog–Themed Bourbon Sells Out in D.C., Commands Up to $1,000 on Resale

Rare Character says the D.C.-only single barrel signals more region-specific Costco collaborations.

Costco's sought after bourbon pays homage to one of the big box brand's most beloved, and enduring deals.
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Overview

  • Costco’s private-label “I Got That Dog in Me” bourbon, produced with Rare Character, sold out within hours at Washington, D.C.-area warehouses under a one-per-membership limit.
  • The bottle was priced at $85.99, listed at 126.1 proof, and aged 11 years and 4 months, according to photos and company confirmation.
  • The label features Costco’s $1.50 food-court hot dog and soda, a tongue-in-cheek concept the retailer’s D.C. team proposed.
  • Online posts report immediate secondary-market offers ranging from about $500 to $1,000 for the sold-out bottle.
  • Rare Character confirmed this was a D.C.-specific single barrel and said similar Costco region releases are planned on a longer timeline, noting past bottlings in the L.A. region.