Overview
- The seasonal bunny is a Costco-exclusive item made by Minnesota-based Maud Borup, which says it uses fair-trade chocolate.
- Prices vary sharply by location and channel, with Houston-area Costco listings around $34 online and about $38 via Uber Eats, while some warehouses display tags near $135 to $140 and Costco.com lists $112.97.
- Packaging instructs buyers to wrap the rabbit and give it one bold whack with a hammer, mallet, or rolling pin, or to slice it using a warmed serrated bread knife.
- The semi-solid figure, nicknamed Pete, contains 151 servings at 150 calories each for a total of 22,650 calories, which has fueled social-media chatter over value and practicality.
- Shoppers report markdowns at certain warehouses as Easter approaches, with some sightings near $50 or even about $30, reflecting Costco’s store-level discretion and common post-holiday discounting on seasonal candy.