Overview
- CEO Ron Vachris announced the shift to in-app ordering during the Q1 2026 earnings call, setting a 2026 timeline.
- Reporting indicates the app will let members choose cake sizes, flavors, designs, and custom inscriptions.
- The update retires the decades-old in-store paper forms that required a separate trip to place orders.
- Costco has not provided store-by-store launch dates or a pilot list, and the feature is expected to surface regionally in the mobile app for members only.
- Some outlets report full availability by the end of 2026, but Costco has not confirmed timing, and it remains unclear if the traditional 24–48-hour notice window will change.