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4d ago

Costco Pilots App and Web Ordering for Custom Cakes and Deli Trays

The digital shift replaces paper forms with broader rollout expected through 2026.

NOVATO, CALIFORNIA - NOVEMBER 11: A customer shops for meat at a Costco store on November 11, 2025 in Novato, California. Federal regulators from the Food and Drug Administration, U.S. Department of Agriculture, and Centers for Disease Control and Prevention express concern as recent budget and staffing cuts threaten their ability to inspect food-processing facilities, trace outbreaks, and protect the food supply across America and around the globe. (Photo by Justin Sullivan/Getty Images)
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The Costco bakery sells a number of now-iconic cakes.

Overview

  • CEO Ron Vachris said members will be able to place bakery and deli tray orders via Costco’s app and website, confirming the change on the company’s Q1 2026 earnings call.
  • Costco has begun limited pilots in select markets but has not announced a universal launch date, and executives report strong early adoption.
  • The incoming system offers a catalog of options for cake size, shape, flavor, design, and inscriptions, aligning digital choices with in-store capabilities.
  • Reported timelines suggest orders could be ready in roughly 24 to 48 hours if the process mirrors current bakery workflows, though Costco has not formally set new lead times.
  • Some coverage points to an Order Grocery/Bakery section in the app and the company positions this upgrade alongside pay-ahead pharmacy and Scan & Go features to deepen digital engagement.