Overview
- Costco disclosed on its May 28 earnings call that it quietly reduced prices on at least four Kirkland Signature products as part of its pricing program.
- The announced markdowns include KS Crispy Wings from $16.99 to $14.99, KS Milk Chocolate Almonds from $19.99 to $18.99, KS Golf Balls from $32.99 to $29.99, and KS King Size Sheets from $89.99 to $79.99.
- Executives said the cuts ranged roughly $1 to $10 across food, home goods and sporting equipment, and the company did not identify a single trigger for the changes.
- Costco pointed to prior selective rollbacks in 2024 and said similar moves have lifted volume before, citing a 13% cut to boneless chicken tenders that led to a 21% rise in pounds sold.
- Shoppers may see immediate relief on the listed items, but Costco has not disclosed how long the new prices will last or whether more Kirkland products will be reduced, so members should watch in-store and online listings for wider or longer-term changes.